CPG

Your customers are always in stock

next
prev

Despite all the fancy charts and abbreviations we love to use in online advertising, success is still measured by one thing: moving product. We know how to put your message in front of the right audience at the right time, leading to more brand recognition, more engagement and, ultimately, more sales. Hear that ringing? It's the sound of commerce.

CPG

Related brands

Fast Facts

Moms. AOL Advertising reaches 92% of moms online.
Decision makers. Women account for 93% of national food spending. AOL reaches 91% of women who are the primary grocery shopper in their household
Women. Women account for a staggering $7T in annual spending. AOL Advertising reaches 85% of all women online. KitchenDaily’s female audience members are 80% more likely than average internet users to have a HHI of $75k or more.
Influencers. 41% of US moms say they rely on fellow moms for parenting advice. ParentDish moms are 23% more likely than average users to give such advice. KitchenDaily users are 42% more likely to be the first among their friends to try new goods or follow evolving trends in family/parenting.
Local 86% of purchases are made locally, within 10 miles of home. Patch, AOL’s hyper-local news platform, more than doubled its user base in the last four months of 2010, pulling in 3M.

Source: Newsweek, “The Richer Sex”, June 13, 2010; comScore December 2010; PlanMetrix, January 2011; eMarketer, “Understanding How New Moms Share”, November 22, 2010; PlanMetrix December 2010; comScore September – December 2010; "She-conomy, Marketing To Women," PlanMetrix, December 2010.

Targeting

Finding your ideal consumer is one thing. Finding millions of them is another. With our targeting solutions, you can extend your message across thousands of sites and reach your customers at scale.

Contextual

Target consumers within relevant websites on Advertising.com's content channels:

  • Food channel
  • Lifestyle channel
  • Retail channel
  • Women channel
  • Parenting channel
Behavioral

Target consumers based on what they consume or search for online:

  • Primed to Purchase. People who've demonstrated high interest in consumer packaged goods, as defined by high site visitation or high buying power indices on CPG websites (according to comScore data). Specific campaign performance goals can be attained due to the large audience size of this segment.
  • Family Planners. Young couples who are researching and planning a wedding, expectant parents exploring information about pregnancy, and parents investigating preschools, parenting techniques and childcare.
  • Pet Lovers. Animal lovers who read about pets and pet care, research breeds of dogs and cats, and who take an active interest in products that enhance their pets well-being.
  • Sweepstakes. People who enjoy taking advantage of online offers, promotions, coupons and who actively search for the latest product discounts.
  • Parents Audience. Moms and dads that research everything kid-centric online, from healthcare to parenting techniques to kids' entertainment.
  • Cooking Audience. Audiences who research cooking techniques or recipes, watch cooking shows and plan meals for family and friends.
Accuracy

Pinpoint your customers with other powerful targeting solutions:

  • Target shoppers by leveraging loyalty card data and get your message in front of actual consumers of a specific product (Shopper Loyalty).
  • Target audiences with the highest propensity for specific SymphonyIRI Group-identified buying behaviors (ShopperScan).
  • Develop a custom audience segment modeled after visitors to your site (Look-Alike Modeling).
  • Find households that have the greatest propensity to purchase specific products or brands (MRI Lifestyle Clusters)
  • Find people who are searching for information about food, family, home & garden or pets (Search Behaviors).
  • Find users across Aol and the ad.com network who have visited Shortcuts.com 
Share