Finance

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From penny-savers to business tycoons, users find sound advice, relevant information and helpful interactive tools in our diverse portfolio of financial sites. And with thousands of full-time journalists on staff, no one follows the fiscal scene like we do. If you're looking to reach the money-minded, consider this your hot tip.

Finance

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Fast Facts

Who invests their time with us?
  • The affluent. AOL Advertising reaches over 90% of users with a portfolio valued at $250,000 - $499,000, more than anyone else online – and we reach more than 90% of all users with an HHI of $100K+.
  • The market-savvy. Compared to MSN & Yahoo! visitors, AOL’s affluent visitors are more likely to manage their own money with expert advice, use the internet to stay current on markets and to choose a financial partner, and be receptive to online ads in an uncluttered environment
  • The storytellers. AOL has thousands of full-time and freelance "content creators" – writers, photographers, videographers and journalists, including AOL Huffington Post Media Group’s Peter Goodman (formerly of The New York Times).
  • The unique. AOL Money & Finance’s unduplicated visitors:
    - 91% do not visit MSN Money
    - 89% do not visit Forbes Digital
    - 90% do not visit Dow Jones & Company
    - 82% do not visit Yahoo! Finance
    - 79% do not visit CNN Money

Source: comScore, July 2011.

Targeting

Financial advertisers can leverage Advertising.com's sophisticated technology and deep publisher relationships to market financial services to numerous audiences at scale. In short, we’ve created the most powerful, effective online advertising platform for our financial partners.

 

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