Teens

Talk to teens before they start hanging out with the wrong crowd: your competitors

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Surprise, surprise - teens are coming to AOL. Over 15 million of them, in fact, are drawn to our content and network sites every month. They come for the latest celebrity gossip. They come to connect with friends. They come to hear their favorite artists perform. They're coming, all right. And there's more where they came from.

Teens

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Fast Facts

Pushing the envelope. 86% of all teens on the web consider themselves trendsetters – and 90% rely heavily on the web for information.
Hanging out. Teens spend a whopping 13 minutes per day on AOL sites.
Chatting. Teens spend 32 minutes per day on AIM
Following stars. Cambio delivers original entertainment content from teen-favorite celebrities like the Jonas Brothers, Jordin Sparks, and Honor Society

Source: Rise of the Three-Screen Teens, OTX & AOL, 2009; comScore, 2011.

Targeting

Finding your ideal consumer is one thing. Finding millions of them is another. With our targeting solutions, you can extend your message across thousands of sites and reach your customers at scale.

Contextual

Target consumers within relevant websites on Advertising.com's content channels:

  • Video Games channel
  • Social Networking channel
Behavioral

Target consumers based on their interests:

  • Active Gamers. Teens and adults looking for online and console game strategies, tracking game release dates and purchasing video games.
  • Television Watchers. Individuals who keep up with their favorite television shows via TV network sites and online communities.
  • Style Mavens. Trend-focused women interested in the latest fashion, jewelry, and health and beauty items. They like to feel as good as they look by also paying attention to diet and fitness. 
  • AIM Audience. Individuals who have visited AIM properties.
Accurate

Pinpoint your customers with other powerful targeting solutions:

  • Develop a custom audience segment modeled after visitors to your site (Look-Alike Modeling).
  • Find households with teens that have the greatest propensity to purchase specific products or brands (MRI Lifestyle Clusters).
  • If you're sponsoring an AOL page, retarget consumers who have visited it (Sponsorship LeadBack).
  • Find your ideal teenage audiences on the sites they are most likely to visit (Subnet Targeting).
  • Find people who are searching for information about music or fashion (SearchBack).
  • Find AOL members who have engaged in AIM's online communities through personalized and animated self expressions (Audience Rosters).
  • Explicitly target households with teenagers present (Demographic Targeting).

Source: comScore, 2011.

 

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